Sustainability in every choice we make

At Prima Pet, sustainability means acting with certainty and stability. We don’t take risks where it matters most such as in our supply chains or recipe development. As a Finnish pet food company, we have deep expertise in the industry, backed by the 30 years of experience our owner brings to the table. Still, we don’t rest on our laurels, we always strive to do a little better.

To us, pet food is much more than just food. At the heart of everything we do is the wellbeing of pets. We are committed to making responsibly produced food that truly meets pets’ needs.

Sustainability starts with the recipe. Which ingredients do we choose? Where are they sourced from? What are the non-negotiable quality standards? How is the food produced? How do we care for our employees? And how do we collaborate with our stakeholders?

Pet food production is part of the circular economy. By-products from the food industry are valuable, high-quality raw materials for us. We are meticulous in ensuring that these resources are used wisely and with care. 

Sustainability program to guide us

Sustainability has always been a natural part of the way we work.

Prima Pet’s new sustainability program has just been finalized. Its foundations are the sustainable development of pet food, care for pets and employees, and a responsible corporate culture.

“We’re excited to implement this new sustainability program, step by step. It’s important to us because it gives our work direction and clear structure.”
– Tanja Yrjölä, Chief Marketing Officer

The development of the program began with a stakeholder analysis. It was important for us to understand what pet owners and our employees expect from us. In terms of the environment, the most crucial factors were nature, climate, and the materials used in pet food production and transportation.

When it comes to social responsibility, product safety and employee wellbeing ranked highest. In terms of governance, our stakeholders emphasized the welfare of farm animals. This has led us to place even greater focus on the origin and ethical production of the meat used in our products.